08 Apr Why Branding is so Important
What is Branding?
By definition, branding is the promotion of a particular product or company by means of advertising and distinctive design. The use of a unique symbol or design which is easily identifiable to belonging to a certain company. This helps in identifying a product and distinguishes it from other products/ services.
Why branding is important
Branding is important because it is what makes your product stand out and leave a lasting impression on consumers. Branding also allows your customers to know what to expect from your product, making clear why your company is a better choice than the alternative competitors. Your brand is a true representation of who you are as a business, and how you are to be perceived.
Other benefits associated with good branding:
- Creates recognition
- Generates new customers
- Increased business value
- Creates trust
- Supports advertising
Many areas are used to develop a brand such as logo design, web and print advertising, social media imagery and promotional materials. All of these elements work in unity to create one individual and unique business profile.
Our branding process
At Graphic Design Noosa we begin firstly by understand what the client’s philosophies are and how they wish to be perceived in the marketplace. What makes their service different from what is already out there and why a customer would choose them instead?
Our next step is researching who their direct competitors are and how we can make them stand out in a competitive environment. Once all this information is gathered, we can begin developing the brand, starting with the logo and style guide. The style guide will be used by the client to make sure all future marketing materials are consistent, as this is paramount to creating a strong brand. Carefully selected fonts to be used are shown, as well as the branding colour breakdown for both web and print.
Once this has been completed, we can then carry the styling across all marketing materials, both print and web. Letterheads, business cards, advertising flyers, email signatures etc are all kept consistent to ensure the brand remains strong and easily distinguishable from competitors.
Contact us today at Graphic Design Noosa
If you have the perfect idea for a new brand but are unsure where to start, why not contact us here at Graphic Design Noosa? We can bring your vision to life and give you the competitive edge in the marketplace.
We have been involved with many branding projects that have become very successful and believe we can meet your demands. Graphic Design Noosa offer obligation free meetings to discuss your project and we will always give you our honest opinions.
We look forward to hearing from you soon.