25 Jun Top 5 reasons why you should be using Mailchimp
Email marketing is one of the most cost-effective ways to reach and engage with your target audience. In fact, the importance of email marketing is so great that we recommend most businesses develop a plan for implementation by 2020. In this blog post, we’ll discuss a few reasons why your brand needs to develop an email marketing strategy with MailChimp and start implementing campaigns in the near future.
Email is a very large part of our lives as business professionals, individuals, and even consumers. Here’s thought.. how many people do you know without an email address? There’s a good chance that you can count these people on one hand. Collecting and managing your client databases, creating email campaigns and scheduling in when they are sent out can be an extremely daunting task however with the help of MailChimp this can be made easy! Below we will list a few reasons why MailChimp is such a great marketing tool and how it will improve your brand awareness:
1. Seamless website connectivity
When we build custom websites we always recommend setting up MailChimp. This is because we believe it will make your lives a lot easier in the long run when it comes to building and storing your client database/s as well as putting together targeted email campaigns. When creating a subscription form on a website, we connect it directly to your database list in MailChimp. This means that no manual entering will be necessary when someone subscribes via the form – It’s all automated to do the work for you… Just sit back and watch your list grow! Of course, you have to give a customer a good reason to sign up in the first place. This can be done in a number of different ways, some of which could be to offer a free VIP Membership for special discounts and offers, offering a free ebook download relevant to your industry or to be kept up to date with your latest news/ blog posts.
2. It’s totally Free!
MailChimp’s free account offers no future ongoing costs and is perfect for new businesses or those just starting out on their email marketing journey. You are allowed up to 2,000 subscribers and a monthly email send limit of 12,000.. all totally free! It’s super easy to set up an account and offers a very low risk introduction to the world of email marketing. If your email list grows beyond this, or you need a higher send limit, you can easily upgrade to one of their paid accounts, but in our experience the free account suits most people’s needs.
MailChimp is packed with useful features to make your life easier. Well, when it comes to email marketing at least – they’re not miracle workers! These are a few of our favourite features:
- Scheduling: MailChimp allows you to prepare your emails in advance and schedule them to be sent on particular days at particular times. So, you can get ahead with your marketing and avoid any last-minute panics.
- List segmentation:it’s really important to be able to segment your list to ensure your emails are getting to the right audience. The free account allows you to create groups within your list, so your readers can select relevant topics when they sign up (if applicable to your website). This means you can send more targeted emails to them and they receive the information they actually want.
4. Easy to Understand Reports
One of the key features of any email marketing platform is reporting. MailChimp has an extensive reporting tool, even with the free account. These reports offer lots of valuable information regarding your clients behaviour, giving access to view:
- Who opened your emails and how many times?
- Which links were clicked the most?
- What time of day was most popular?
- Where in the world your readers are located?
This gives you great insight into how your email marketing is performing and where you might need to improve.
5. MailChimp is easy to use
This is just our opinion here at Graphic Design Noosa, but in our tests MailChimp is the easiest email marketing program to learn and build campaigns. MailChimp has a monkey at the top of every page that gives tips on how to use the site which is a great feature. MailChimp also offers video guides, email marketing guides and intuitive interface.
All in all we believe MailChimp is a great free tool which can be utilised to grow your business. If you have any questions or would like to discuss a few ways in which we can help grow your email database list please contact us today!